Webinar: Finding Product-Market Fit - A Live Workshop
Published on April 29, 2026
Deep tech and B2B enterprise founders face a unique PMF problem - long sales cycles, complex products, and buyers who don't fit neatly into a SaaS playbook. Many are operating on assumptions that haven’t been fully explored.
In this session, Nick Black and Freddie Johnson from VECTOR worked with a volunteer founder in a live, interactive strategy session, using the Lean Canvas to unpack and refine their go-to-market approach.
Together, they explored key assumptions, identify opportunities for clarity, and highlight areas for potential growth. Whether you're participating or observing, by watching, you'll come away with a clearer framework for thinking about what really drives product–market fit.
What you'll learn:
- Why most deep tech and & B2B enterprise founders stall on the path to PMF - and the specific assumptions that keep them stuck.
- How to use the Lean Canvas to pressure-test your customer segment, problem, and unfair advantage before the market does it for you.
- How to use the Lean Canvas to build experiments on your riskiest assumptions, using a live example from the audience.