Webinar: Pipeline Optimisation – Creating the Team Disciplines That Drive Predictable Forecasting
Published on April 29, 2026
Webinar: Pipeline Optimisation – Creating the Team Disciplines That Drive Predictable Forecasting
As software companies grow beyond £1m in revenue, optimising and managing pipeline becomes critical. Sub optimal pipeline size and health, coupled with unreliable forecasting doesn’t just slow internal decision-making; it undermines board and investor confidence, raising questions about leadership control and readiness to scale.
Join Boardwave Advisor Chris Ginnelly and Boardwave members Minsok Park, VP of Sales at Looper Insights, and Adam Ladd, Director of Account Management & Partnerships at NoBlue2, for an insightful discussion focused on real-world application and the changes they have implemented to deliver measurable improvements in forecast accuracy and commercial confidence.
This 60-minute webinar will unpack:
- The four pipeline levers and how to apply them to optimise pipeline and gain more control
- The common gaps in pipeline hygiene that undermine forecast accuracy
- How to build a culture of ownership and accountability around pipeline management
- The leadership disciplines required to create consistency and reliability across the team
Whether you are a CEO or leading an established sales function, this session will provide a clear framework for improving pipeline health and forecast accuracy, strengthening pipeline management discipline, and creating a culture where performance and accountability are shared priorities.
Chris Ginnelly runs GTM Performance Ltd, the UK’s leading Sandler practice, working with investors and leadership teams to ensure GTM strategy and execution capability evolve in step with growth ambitions. In this session, he will combine that strategic perspective with the operational experience of two sales leaders who have grappled directly with pipeline inconsistency and implemented disciplined approaches that significantly improved reliability and visibility.
As software companies grow beyond £1m in revenue, optimising and managing pipeline becomes critical. Sub optimal pipeline size and health, coupled with unreliable forecasting doesn’t just slow internal decision-making; it undermines board and investor confidence, raising questions about leadership control and readiness to scale.
Join Boardwave Advisor Chris Ginnelly and Boardwave members Minsok Park, VP of Sales at Looper Insights, and Adam Ladd, Director of Account Management & Partnerships at NoBlue2, for an insightful discussion focused on real-world application and the changes they have implemented to deliver measurable improvements in forecast accuracy and commercial confidence.
This 60-minute webinar will unpack:
- The four pipeline levers and how to apply them to optimise pipeline and gain more control
- The common gaps in pipeline hygiene that undermine forecast accuracy
- How to build a culture of ownership and accountability around pipeline management
- The leadership disciplines required to create consistency and reliability across the team
Whether you are a CEO or leading an established sales function, this session will provide a clear framework for improving pipeline health and forecast accuracy, strengthening pipeline management discipline, and creating a culture where performance and accountability are shared priorities.
Chris Ginnelly runs GTM Performance Ltd, the UK’s leading Sandler practice, working with investors and leadership teams to ensure GTM strategy and execution capability evolve in step with growth ambitions. In this session, he will combine that strategic perspective with the operational experience of two sales leaders who have grappled directly with pipeline inconsistency and implemented disciplined approaches that significantly improved reliability and visibility.
Minsok Park draws on extensive experience building and scaling commercial operations within technology and SaaS environments. As VP of Sales at Looper Insights, he aligns sales strategy to rapidly evolving product and market dynamics, embedding structured pipeline management and disciplined forecasting practices that improve visibility and leadership confidence.
Adam Ladd brings nearly a decade of senior sales and partnership leadership experience within the ERP ecosystem. As Director of Account Management & Partnerships at NoBlue2, he leads account and partner engagement strategies that help organisations optimise systems and drive growth, building high-impact relationships that enhance customer outcomes and commercial performance through structured pipeline control and accountability.
Boardwave is proud to continue its collaboration with Sandler, supporting members with practical advice, frameworks and leadership development that strengthen revenue performance. Chris’s practice specialises in partnering with ambitious scaling and PE-backed businesses to ensure strategy is commercially robust and execution capability develops in step with growth ambitions.
Watch the session here: